Strategic Management Concepts: A Competitive Advantage Approach
Sixteenth Edition
Chapter 8
Implementing Strategies: Marketing, Finance/Accounting, R and D, and M I S Issues
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Learning Objectives (1 of 3)
8.1 Identify and describe strategic marketing issues vital for strategy implementation.
8.2 Explain why social media marketing is an important strategy-implementation tool.
8.3 Explain why market segmentation is an important strategy-implementation tool.
8.4 Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.
8.5 Identify and describe strategic finance/accounting issues vital for strategy implementation.
Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved
After studying this chapter, you should be able to do the following:
8-1. Identify and describe strategic marketing issues vital for strategy implementation.
8-2. Explain why social media marketing is an important strategy-implementation tool.
8-3. Explain why market segmentation is an important strategy-implementation tool.
8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation
tool.
8-5. Identify and describe strategic finance/accounting issues vital for strategy
implementation.
8-6. Perform EPS/EBIT analysis to evaluate the attractiveness of debt versus stock as a
source of capital to implement strategies.
8-7. Develop projected financial statements to reveal the impact of strategy
recommendations.
8-8. Determine the cash value of any business using four corporate evaluation methods.
8-9. Discuss IPOs, keeping cash offshore, and issuing corporate bonds as strategic
decisions
that face many firms.
8-10. Discuss the nature and role of research and development (R&D) in strategy
implementation.
8-11. Explain how management information systems (MISs) impact strategy-implementation
efforts.
2
Learning Objectives (2 of 3)
8.6 Perform E P S/E B I T analysis to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies.
8.7 Develop projected financial statements to reveal the impact of strategy recommendations.
8.8 Determine the cash value of any business using four corporate evaluation methods.
8.9 Discuss I P Os, keeping cash offshore, and issuing corporate bonds as strategic decisions that face many firms.
Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved
After studying this chapter, you should be able to do the following:
8-1. Identify and describe strategic marketing issues vital for strategy implementation.
8-2. Explain why social media marketing is an important strategy-implementation tool.
8-3. Explain why market segmentation is an important strategy-implementation tool.
8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation
tool.
8-5. Identify and describe strategic finance/accounting issues vital for strategy
implementation.
8-6. Perform EPS/EBIT analysis to evaluate the attractiveness of debt versus stock as a
source of capital to implement strategies.
8-7. Develop projected financial statements to reveal the impact of strategy
recommendations.
8-8. Determine the cash value of any business using four corporate evaluation methods.
8-9. Discuss IPOs, keeping cash offshore, and issuing corporate bonds as strategic
decisions
that face many firms.
8-10. Discuss the nature and role of research and development (R&D) in strategy
implementation.
8-11. Explain how management information systems (MISs) impact strategy-implementation
efforts.
3