A 12-15-page research paper (excluding appendices, table of contents, abstract, reference, and bibliography) is required in this course. You will select a firm
operating in the international business environment. The firm should not be a subsidiary of a larger company, meaning you should choose the larger firm for
your paper. This will be prepared consistent with the current APA Publication Manual and will have a minimum of ten separate references (No wiki’s, pedia’s,
Some of the bibliography and references will most likely come from the firm you have chosen, e.g., source documents, annual reports, and financial
statements. As such, this reduces the need for peer-reviewed sources. However, peer-reviewed sources are still important and should be listed in the
bibliography/reference section(s) and cited in the paper as appropriate.
The research paper is worth 25% of the final course grade. See instructor policies regarding late submissions. Also, the research paper will be prepared
consistent with the following guidelines:
This serves as an introduction to the research paper. Introduce the various topics that will be addressed in the research paper. Identify the method(s) that will
be used to collect the data for the topics and how that data will be evaluated.
1. Briefly discussion of the firm to include its principle goods and services, market share, geographic locations where it operates, and major competitors.
2. Evaluate the firm’s leadership and management philosophies.
3. Evaluate human resource management policies. This includes any recent labor disputes, the use of the local area labor market, and recruitment strategies.
4. Describe and discuss the organizational design and describe any marketing strategies for your firm.
5. Discuss how your firm manages cultural and ethical issues throughout the world.
6. Describe and analyze any recent or ongoing strategies related to global operations for your firm. Examples include expanding operations to other
geographic areas, entry modes into markets, or strategies to increase market share for their goods or services.
7. Evaluate the company’s e-commerce initiatives and discuss whether or not these strategies have enhanced the growth of the firm.
8. Discuss the political environment for your firm and its effect on import/exports of the principal goods or services. This discussion could include trade
blocs, trade barriers and/or regional trade agreements.
9. The discussion should provide a brief summary of the previous sections and the conclusions you have reached.
10. Organize your research paper to logically flow and address all requirements. This research paper will be graded on both content and format.
11. Provide an Appendix that lists the page number(s) in your research paper where the answers to requirements 1-10 can be found.