3. Summative Assessment 2: Individual Report (50%)
You are required to write an individual research report on your research project as a follow up
your presentation. It is standard business practice for researchers / consultants to present their
research findings to the client, followed by the submission of a detailed report.
1. This is an individual report based on the research project you presented in your group
presentation. This report will enable you to demonstrate your understanding of the key
issues, the research process, your findings, discussion, conclusions and
2. This is an INDIVIDUAL submission and should not be plagiarized within the group. While
you draw on the same literature and process, the only elements of your report that
should be ‘similar’ would be your brief statement of the research objectives, and any
statistical data, diagrams and / or tables used in your group presentation.
3. Your report should be written in a professional manner, from researcher / consultant to
client. The key sections in the report should be:
a) Introduction: this should include:
I. a statement of the problem
II. the aim and objectives of your research project
III. a rationale for this study
b) Literature Review: The topic chosen should be placed in a pertinent theoretical
context. You may also include information on the industry / company from other
c) Research Methods: This should relate to
I. What you want to find out – your research questions
II. the methods chosen for primary data collection
d) Findings: Presenting the primary research findings in a clear and focused manner.
e) Discussion: This section allows you to discuss and analyse your primary findings in
relation to what you found in the literature review.
f) Conclusions: These should relate to the aim and objectives set out in the introduction.
g) Recommendations: in two areas resulting from the conclusions
I. directed at the organization
II. areas for future research.
i) Reflection: You should briefly reflect your experience of the role of researcher
4. Your report should
a) Identify your student number in the document
b) Be your own independent work and free from plagiarism, correctly referenced.
c) Use Harvard citation and referencing
d) Be written in an appropriate style
e) Be word processed, in black text using 1.5 spacing and Font: Arial, Calibri or Times New
f) Font size 12
g) Have been spell checked and proof-read