Many organizations adopt a targeted recruitment strategy. For example, some organizations have targeted workers 50 and older in their recruitment efforts, which includes advertising specifically in media outlets frequented by older individuals. Other organizations target recruitment messages at women, minorities, or those with desired skills. Do you think targeted recruitment systems are fair? Why or why not?
Organizations start the recruitment process with planning which normally includes reviewing the role(s), reviewing the skills and experience necessary, and deciding on the best strategy to use. If a company is looking to have a diverse skill set or group of employees, they may notice that they do not have many women on staff or minorities, this is a good time to utilize this approach. A company can either use an open recruitment strategy or a targeted recruitment strategy. With an open recruitment strategy, applicants of all kinds can apply but with a targeted recruitment strategy, the organization may figure out where a specific targeted group may be and advertise directly to their location (Judge and Kammeyer-Mueller, 2021). For example, if a company wants to hire and attract veterans, they may advertise in this way and have marketing content that may advertise this.
One of the advantages of using a targeted recruitment strategy is it allows for an applicant pool that is specific to what a company may be looking for (Judge and Kammeyer-Mueller, 2021). If the company advertises to women, more women will apply than any other group and it will make it easier for the company to meet its targeted goal or group of people. Another advantage of using a targeted recruitment strategy is the ability of the company to make the experience for applicants of the targeted group more personable (Judge and Kammeyer-Mueller, 2021). If the company knows that the applicant will be for the targeted group, they can really make it a great candidate experience for the applicant.
In conclusion, targeted recruitment strategies can be great as a way to focus in on the exact skill set or group the company is looking for. Targeted recruitment strategies are pretty fair if the company plans to employ a diverse group of employees, targeting underrepresented groups is important. Technology start-ups can target groups related to tech (Kaul, 2021). “After this I looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb, clothed in white robes, with palm branches in their hands, and crying out with a loud voice, “Salvation belongs to our God who sits on the throne, and to the Lamb!” (Revelation 7:9-10, English Standard Version, n.d.). Diversity is very important to have in the workplace and allows for great collaborative ideas, when a company’s goal is this, there should be no problems. Diversity is fair and allows for inclusion.
English Standard Version. (n.d.). ESV Online. Revelation 7:9-10. https://www.biblegateway.com/passage/?search=Revelation+7%3A9-10&version=ESV Links to an external site.
Judge, T. and Kammeyer-Mueller, J. (2021). Staffing Organizations. (10th ed.). McGraw Hill Higher Education.
Kaul, K. (2021). Refining the referral process: Increasing diversity for technology startups through targeted recruitment, screening and interview strategies. Strategic HR Review, 20(4), 125-129. https://doi.org/10.1108/SHR-04-2021-0016