What is the problem being addressed (explain, describe, and “prove” that it exists)?
Who is affected by this problem?
Why does this problem exist (identify the root causes)?
Why does the problem persist (identify the major factors that contribute to the problem’s ongoing presence)?
What is at stake if the problem is not solved?
If you decide to include a solution, use these questions to guide you:
Who can take action?
What should they do, exactly?
Why would this help?
What are the positive and negative aspects of your solution(s)?