Develop a 6-12 page (double-spaced) proposal for implementing any innovation initiative in any venture or organization (actual or hypothetical).
Minimum Required Components:
1. Innovation Assignment: Refine your original innovation assignment based on van Wulfen, pp. 96-99. (My original innovation assignment attached + pp 96 –
2. Strategy for Implementation: Explain and justify how you would incorporate this innovation initiative, based on van Wulfen and other materials.
3. Questionnaire: Develop a questionnaire to do customer discovery related to your innovation assignment. Be specific on who your target group is. Refer to
Tips for New Concept Testing
4. Expected Outcomes: Explain potential outcomes.