Submit a case analysis that focuses on Southwest Airlines. This case analysis will be a vehicle through which you can demonstrate your ability to apply human resources management concepts in determining the role of such concepts to an actual organization’s practices.
The starting point for your case analysis is your textbook, which contains information about Southwest Airlines on pages 574-591. The first thing you should do is to read this information and become familiar with it.
You will build your case analysis by answering a series of questions listed below in the section called “Southwest Airlines Case Analysis Questions.” These questions are associated with specific chapters in your textbook and in order to answer them properly you will need to demonstrate your mastery of the material covered in those chapters.
There is no specific length that your case analysis should be, but you should aim to answer each question as thoroughly as possible. For information on how your work will be judged, see the section below called “Assessment Guidelines for Southwest Airlines Case Analysis.” Use the criteria listed there as a guide when working on your case analysis.
Your case analysis should contain the following:
● Title page with your name, date, course code, and name of your mentor.
● Introduction to your case analysis.
● The main body of your analysis (i.e., your answers to the questions below that are related to specific chapters).
● Recommendations (your answer to the last question below).
Case Analysis Strategies for Success
Before you complete your analysis, you will need to master the course material presented in Module 3, unit 3.2 and all subsequent units. This does NOT mean, however, that you should leave your project to the end of the semester; you need to start preparing as you are studying the material in Module 3, unit 3.2 and beyond.
Review the following strategies for preparing your case analysis of Southwest Airlines and work on it incrementally as you complete your reading and written assignments for the rest of the semester.
It is important to do the following:
● Study thoroughly the Southwest Airlines case description in the text, including the two appendices (pp. 574-591).
● Review the chapters of the text listed as references for particular questions.
● Identify how concepts and practices in the referred chapters link to the story of Southwest Airlines.
● Search for connections, examples, and research mentioned in the text as likely explanations for what has occurred at Southwest Airlines.
Southwest Airlines Case Analysis Questions
Your answers to the following questions will form the main body of your case analysis. Formulate your answers after reading the textbook chapters listed. Be sure to follow the strategies given above and to review the assessment guidelines at the end of this page.
● Answer the following after studying textbook Chapter 8: How were training and development of strategic importance to Southwest Airlines? What actions taken by Southwest Airlines support your response?
● Answer the following after studying textbook Chapter 9: Using Expectancy Theory, explain how the management practices at Southwest Airlines help motivate the company’s employees to high levels of performance.
● Answer the following after studying textbook Chapters 10 and 11: What particular aspects of how Southwest Airlines compensates and rewards its employees are likely connected to the company’s low turnover rate? Be specific. Southwest Airlines has been described as having a unique culture. What specific aspects of its culture make it unique? How have these aspects played a significant part in Southwest Airlines’ effectiveness as an organization?
● Answer the following after studying textbook Chapter 14: In the Southwest Airlines Integrative Case’s Exhibit SA.6 on page 588, Jeff Lamb, Senior Vice President Administration and Chief People Officer, talks about HR practices and challenges at Southwest. He says that Southwest’s success is largely due to the company’s philosophy of putting employees first. What future challenges might there be for Southwest Airlines in general to maintain this success? Explain with supporting material from Chapter 14 or any other sources you choose to use. Please cite any outside references you use.
● Answer the following after completing all of the questions above: What recommendations would you make to Southwest Airlines to help deal with future labor union challenges?
Assessment Guidelines for Southwest Airlines Case Analysis
Your case analysis will be judged according to the following criteria. Keep these points in mind when putting together your case analysis and use them as a guide for your work.
Excellent to Exemplary Your analysis is thorough and reflects critical thinking. It exceeds the parameters of the questions by showing subtle insights into significant points in the case. Your analysis strongly links course concepts to events and situations in the case. Thoughts are expressed clearly and logically with few, if any, errors in grammar and writing mechanics. Responses to the case questions venture beyond the case description to identify relevant current information on Southwest Airlines that pertains to human resources management. References for these additional points are reputable sources and properly cited.
Satisfactory to Very Good Your analysis is thorough. It answers the questions sufficiently and demonstrates an acceptable understanding of related course concepts. Thoughts are expressed clearly and logically, demonstrating a college-level awareness of grammar and writing mechanics. Analytical skills are applied. If any outside references are used, they are from reputable sources, suitably cited.
Marginally Acceptable to Satisfactory Your analysis is at times incomplete or fails to demonstrate an understanding of how course concepts relate to information in the case. It shows a lack of analytical skills. Thoughts throughout are expressed awkwardly and illogically. Your work contains errors in grammar and writing mechanics. There are no attempts to include current information on Southwest Airlines.
Minimal Pass to Marginally Acceptable Your analysis is incomplete and fails to demonstrate an understanding of course concepts. It fails to demonstrate analytical skills. Thoughts throughout are expressed awkwardly and illogically. Errors in grammar and writing mechanics distract the reader.
Fail Your analysis is incomplete. Responses to questions are brief and without an understanding of the case and related course concepts. The responses lack the use of analytical skills. Thoughts are expressed awkwardly and illogically. Many errors in grammar and writing mechanics distract the reader. Insufficient links between the case and the course reflect a lack of effort.
AS always All primary and secondary sources, whether directly quoted or paraphrased, must be cited, using footnotes or endnotes and a bibliography.
Source of the textbook:
Jackson, S. E., & Werner, S. (2012). Chapter 8. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 306–307). essay, Mason, OH: Cengage, South-Western.
Jackson, S. E., & Werner, S. (2012). Chapter 9. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 345–347). essay, Mason, OH: Cengage, South-Western.
Jackson, S. E., & Werner, S. (2012). Chapter 10. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 389–391). essay, Mason, OH: Cengage, South-Western.
Jackson, S. E., & Werner, S. (2012). Chapter 11. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 429–431). essay, Mason, OH: Cengage, South-Western.
Jackson, S. E., & Werner, S. (2012). Chapter 14. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 555–556). essay, Mason, OH: Cengage, South-Western.
Jackson, S. E., & Werner, S. (2012). Integrative Case: Southwest Airlines. In R. S. Schuler (Ed.), Managing Human Resources, 11th ed. (11th ed., pp. 574–591). essay, Mason, OH: Cengage, South-Western.