For this assignment, you will research the different ways that managers and leaders use communication to
guide their organizations.
Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this
organization, but it may be easier to complete the assignment since you have already researched the
organization in Unit VI. You can use the same sources for both assignments, if applicable.
Find an instance where the organizational leader communicates directly with his or her employees, investors,
or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is
effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?
Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance
between the two types of communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are
examples of the type of communication you should be analyzing in this assignment. During the events, CEO
Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple
channels to communicate with the audience, including a live face-to-face discussion, live streaming of the
discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s
message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not
the message is an effective example of leadership. Explain whether or not you believe a manager could, or
should, use the same types of channels to relay a message. Would it be effective?
Note: You do not need to use Apple for this assignment. It is provided as an example only.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources.
APA format should be used. The assignment should be a minimum of two pages in length, not including the
title and reference pages. Content, organization, and grammar/mechanics will be evaluated.