Peloton’s Advertisement Assignment Outline
Description of Spin Classes in General
What is spinning?
Overview of market for spinning
Controversial Peloton Advertisement
What is the controversy about Peloton’s advertisement?
Why is it a controversy?
Feminist Film Theory
What is Peloton’s mission statement?
What is Peloton’s culture?
Who are Peloton’s target customers?
Public and Social Media’s Perception
What is the public’s perception of Peloton?
What role did social media play in this controversy?
What is my opinion?