1. What is an executive type? What is its significance to strategy?
2. Detail the pros/cons of yourself. Determine and explain if you believe that you are the “executive type. Why
or why not?
3. What is the most commonly used measure of corporate performance (in terms of profits)? Discuss the
limitations of using this measure.
4. Define and explain competitive intelligence.
5. List and explain at least three examples of competitive intelligence.
6. Discuss, detail and support your answers: do you believe that conducting competitive intelligence is ethical?
Would you participate in conducting competitive intelligence? Give examples of where you would participate
and where you would “draw the line,” and not participate?