Part 1 is an industry analysis and as such should focus on the industry, not your specific company. The company for this assignment will be Verizon
Communications Inc. and the industry will be wireless telecommunications. If you find yourself writing “This force affects Verizon because….” you are wrong.
The correct approach is “This force affects the grocery industry because….”
This is a research paper and what you write should be backed by facts. If you write about “economic growth” or something like that then you need numbers
to back up that statement.
Give your company’s name and identify the industry in which it competes. This is the company you will analyze when you do Project Part 2 later in the
II. Strategic Group Map
A. List all current companies in the industry.
B. Create a Strategic Group Map of your industry using the listed companies (Do not cut and paste one from the internet). Example map is attached. Your
map goes in the appendix.
C. Explain how/why you chose the axes for your map. If your map shows a diagonal line, you’ve chosen axes that are the same (e.g. sales and market share;
quality and price). This is not good, choose again.
D. Analyze the nature of competition in the industry using the map. Don’t just describe the map, analyze what the map reveals about competition in the
industry as a whole. If you’ve done this correctly, no company will be by itself in a circle, thus the term “group” map.
III. Industry Environment Analysis
A. Analyze all of the Five Forces using textbook information: Rivals, Buyers, Suppliers, New Entrants, Substitutes. Use headings. The below bullets are how I
want it done, they are not individual sections.
•Within its relevant section, specifically identify the buyers, supplier groups, and substitute industries.
•Conclude each force section with your assertion of the force as a positive or a negative (you must pick one, it can’t be “both”) for industry profitability (not
company) and why. Very important to use what the text says here.
•Provide a paragraph that summarizes all 5 of your assertions and what the 5 in total mean for industry profitability as a whole.
-Use heading/subheadings to separate your paper.-Use good writing style – introductory/ conclusion sentences for paragraphs, complete sentences,
transitions between paragraphs/sections. Essay, no bullet points.-References – you should have at least 6 references and you should put them at the end of
the paper (use whatever style you like on this as long as the references are complete). Be sure you indicate in the body of the paper where information from a
reference is used. Like this…(Author, 2016) ***Important, 5 references and reference material will be attached. Please use these for the citations and
references. Add other source(s) to meet the 6 source minimum requirement. This source will need to be from the United States.-Please write in your own
words – “borrowing” significant portions of quoted material without attributing it to an author is plagiarism. Even if you use your own words and they are not
your thoughts, you still need to reference the material. -Ten pages maximum, typed and double spaced. Page max does not include appendices.