You are required to undertake research on two innovative organisations in the
same sector, who have headquarters in different countries. These companies will be:
Apple (USA headquarters) vs Samsung (Korean HQs).
You will write a 4,000 word report on the management of innovation in those
organisations that must include the following sections:
1. An introduction to the two organisations and some of their main innovative end
2. Map and critique the innovation space of the two organisations setting out
existing practice (i.e. outputs/outcomes).
3. Critically discuss the innovation strategy and management process employed in
the organisations using Tidd and Bessant’s 4 step model (search, select, implement
4. Identify recommendations to improve the innovation management of the two
5. Provide a short conclusion to your innovation report assignment.
Writing the Report
Write up your work in a report format. Your report should explicitly include all the
sections listed in the marking schedule below. It should be
a maximum of 4,000 words, and a minimum of 3600 words in length. The word count
excludes the following: references, appendices, table of content.
Please include the word count on the title page.
The word count of each section, should be based on the marking criteria, namely, the
sections where the most grades are granted for, are the ones that should have the
most words vs other sections. Please use the indicated word count per section, as
provided in the chart below.
around 400 words
Outstanding introduction covering size, history and growth
of both report organizations. Highly relevant examples of
innovative end results presented for both organizations.
Outline of report structure given.
(15%), around 1000
Outstanding accurate map of the innovation space,
excellent justification of placement decisions and proper
critical analysis of outputs/outcomes
Analysis of Innovation
around 1500 words
Outstanding and highly accurate identification of the
innovation process in chosen organisations. Very Strong
critical analysis of the process found. Extensive critique of
Tidd and Bessant’s 4-step innovation process with
extensive reference to appropriate academic literature and
findings of report investigation. Critical reflection on theory
(10%), around 800
Outstanding Recommendations presented.
Recommendations are related to analysis and are clear,
sensible and fully implementable.
(5%), around 300
Outstanding summary of the report’s content. Salient
points clear and concisely presented. Very clear linkage to
analysis and recommendations of the report.
Presentation (10%) Outstanding layout and structure (including salient
diagrams and tables). Very easy to read and follow main
arguments. Contents page and word count virtually perfect.
References (10%) Outstanding set of references, with virtually perfect
Layout: 1.5 spacing, font arial, font size 12, pages should be numbered.
• The level of writing, structure and proper use of language should be equivalent
to MBA level
• This component is an academic assignment and should be written in an
appropriate style (e.g. using 3rd person)
• You are required to present using a clear coherent structure.
• You are required to use the APA referencing style (7th edition) (attached quick
guidelines on that)
• You are required to use a minimum of 20 academic sources, namely: academic
journal articles, articles from top consulting companies (e.g. McKinsey, PwC,
BCG, Deloitte), top newspapers (e.g. FT, NYT, BBC). No other types of sources
should be included in the paper. I am already proving you with Tidd and
Bessant’s book, which includes a breakdown of the 4-step innovation process
(on Chapter 1 page 11 under title: the 4 dimension of innovation space,
otherwise referred to by you in the report as the 4Ps of innovation), based on
which you should write the analysis part of the report, and I am also attaching
chapters 3-7 as well, which can help you out. So this is 1 source. The rest min
19 you should identify on your own, based on the above requirements.
• A sample past paper is provided by the professor. The past paper is written on
innovation, BUT it is a different project, with different overall topic &
requirements than the current one. So, it is only to provide an example of what
the paper should look like overall, but our assignment is different, so pls focus
on the requirements as described above and only use the past paper as an
example of structure etc., it’s shared with you to just to get an idea.
• The citation of the chapters of the book I provide is the following: Tidd, &
Bessant, J. R. (2013). Managing innovation : integrating technological, market and
organizational change (Seventh edition.). John Wiley & Sons.