Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below.
Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection.
Please (a) identify an ethical dilemma that might arise in the industry you selected. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (b)discuss your alternatives to solve the dilemma; (c) recommend the best alternative; (d) explain why the recommendation provides a comprise that manages to please, to a reasonable degree even though not perfectly, both investors and customers.