Paper details
We want to create a business idea. The idea is basically business to Creators/Influencers platform. The
platform is meant to create user a valuable user traffic for companies, especially startups and their product.
For those start-up companies in consumer discretionary sector who don’t have enough money to do
advertisements, social media is their first choice, because it is cost efficient, and the algorithm behind those
social app can help companies precisely find their target customers. Basically, in another word, those
companies are finding someone who has influence in their target markets to promote their product.
Example: gymshark etc.
We want to furthermore improve the efficiency in their marketing process. Because of the rise of social
media, self-media or another word influencer is a very important channel for companies to market their
product. The purpose of our platform is helping companies to find their appropriate self-media marketing
channels. We will use different factor to screen the most appropriate ones among thousands of selfmedias. We can earn money from both sides; the companies pay me the searching cost. For the influencer,
We can take a cut from the sponsorship they get.
Thus, please write
Market Opportunity:
market size:
growth characteristics:
segmentation:
Go-To-Market Strategy:
how the company will sell its product, in detail, including roughly how much it will cost to build that sales
engine
