In this question, you will consider the main competitive moves and select the best one of the innovation strategies. Select the best one from the text and
describe its major components. Why do you believe this may be the most effective competitive move for firms today? Be sure to support your assertion with
real world examples.
Source material: https://vtechworks.lib.vt.edu/handle/10919/99282
Chapter 6 from attached PDF of Strategic Managment