Part One: Communication Plan
Before starting part one, read the Company Profiles located in the “Supporting Materials” section of the Project Instructions. Choose two companies to base your responses on for this section.
Your communication plan should explain how you will make changes to the company’s message for each target audience. Your goal is to use audience information to effectively communicate with each company. Unfortunately, you do not know which member(s) of the company will be receiving your message. Therefore, it is important to consider each company’s employees, values, and goals.
Be sure to explain the rationale behind your communication plan since you’ll be expected to email it to the hiring manager before your interview. Give enough guidance and explanation that the communication plan can speak for itself. You may not have a chance to formally present your plan or justify your choices. Use the company profiles to support your recommendations. Type your responses in the table provided.
Company 1: Company A
Company 2: Company B