hapter 12 CASE STUDY ANALYSIS
Case Study 12-2 Stop & Shop’s Scan It! App
After reading Chapter 12 and completing the bulb for Chapter 12, please write a 2 to 4 page paper addressing the discussion questions at the end of the case. Your paper should include a title page and should be written with paragraphs using correct grammar and usage. Please do not write the questions in your paper, but incorporate your answers within your paper.
Your paper should include an introduction, background of the case, and answers to the question in a paper format. Again, please do not bullet your answers and do not include the case questions, but write a paper that flows from paragraph to paragraph. You must use APA and cite the text book.
Required Element of the Case Study Paper
Answers to questions within the paper, no bullets and no case questions
Write coherently to support a central idea in an appropriate format, with correct grammar, usage, and mechanics.
Chapter 12: Case Study Total Points
1. What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers?
2. How would you assess the level of capabilities of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?
3. What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?