Each student will be responsible for writing a detailed paper describing marketing advances in a chosen organization.
Apple is my organization
You are free to select a company, corporation, or conglomerate and write a paper about RECENT marketing techniques and procedures that are utilized to market products. In other words, you will be expected to write an in-depth analysis of one company, corporation, or conglomerate that has made significant RECENT improvements or advancements in its marketing.
Select an organization that allows you to provide significant RECENT examples and illustrations of marketing advances to support your position. You are welcome to use the organization where you are employed if it is relevant.
Students should set a goal of 5 pages maximum for this paper. My best advice is to be succinct in your writing while still covering all necessary information
Do you discuss RECENT marketing decisions and advances within the organization you have chosen, or do you simply summarize the organization and its general business operations? I want to see RECENT advances in the area of marketing (Product, Price, Promotion, Distribution, Target Marketing, Marketing Research, etc…) that you are researching. Reciting or reprinting definitions should occupy only a small section of your paper. I want the majority of your paper to focus on RECENT ADVANCES in marketing in your chosen organization.
2. How much thought did you put into the information that you provide in your paper? In other words, did you regurgitate paragraphs that others have written, or did you thoughtfully integrate the information from your sources to present a logical, coherent paper? Show me that you actually thought about what you were writing. Also, do not be afraid to take a point of opinion, justify it and explain to me why it is important. A simple coverage of different topics is boring to read and provides little relevant information. Find the true advances in your area of marketing and tell me why they are needed or not needed.
3. I will also be evaluating how well you organize and present the information in the paper.
You are allowed to select any company for the company profile paper. However, I want to make sure you understand that your company profile paper must have outside sources to validate your paper. A significant part of the paper is to be able to show that the marketing advances you discuss in the paper are actually advances, and are seen as advances by customers and the industry. You need independent sources to provide this validation. Often internationally-known, consumer product organizations are the best choices for this type of paper so that you will have sufficient material and sources for your paper.