Assessment Category 2: Written Assignment / Self reflective writing 1 – Critical Reflection on Case Study Dear Students,
During the 8 th week, you are required to submit your second written summative
assessment of 1200 words, which counts for the 20% of your overall grade. Please
pay attention on the below Task Requirements:
Provide a critical self reflection of the process of completing assignment 1
For completing this Task successfully, you must read carefully the 8 th week’s content
as well summarize all the academic knowledge you receive from the module’s
content and professional benefits you received while critically analyzed Amazon’s
case towards marketing strategies during the completeness of the summative
assignment 1 during the 4 th week of the module.
The indicators of a good reflection are:
It is personal to you It is clear how the learning relates to your role or prepares for a future role It outlines the content and method of the learning activity It describes how your knowledge, skills and attributes have developed as a
result of the learning activity. It identifies any further gaps or learning you did not cover and how you might
fill these. It describes how your current practice might change as a result
You can approach your Self Reflective writing as per the four stages below:
1. What did I expect to learn?
2. What did I learn?
3. What will I do differently going forwards?
4. My actions and next steps
A strong Assignment Critical Reflection Requires addressing to the following issues: High personal effectiveness:
– Critical self-awareness,
– Self-reflection and self-management;
– Time management;
– Sensitivity to diversity in people and different situations and
– The ability to continue to learn through reflection on practice and experience.
Guidelines for completion:
1. The word limit is 1,200 words, +/- 10% inclusive of appendices. Bear in mind that
the appendices count towards the word limit so avoid including organisational
material such as annual reports in any appendices.
2. Where you quote directly or take ideas from something you have read you must
reference these correctly using the Harvard referencing system, not numbered
3. Assignments should be word-processed in Times New Roman 12 point type.
4. As this is a self reflective practice within your writing you can use of the first
person such as ‘I’ or ‘we’.
You are free to quote directly or indirectly from any publication, provided that you
give a reference for the author or originator. In other words, if the research or the
views you cite are not your own, then you MUST acknowledge your source(s), in
accordance with the Harvard style whereby citations are made in the text by author
and date, with a full alphabetical listing at the end of the paper. If you fail to
acknowledge your sources, you run the risk of being accused of plagiarism, which is
an academic offence. The University’s guidelines on academic offences are available
Please note that tutors cannot read large amounts of material prior to handing in, so
please do not ask them to do so. We can advise on style and overall structure but will
not proof read. Draft assignments cannot be evaluated by module staff. Please
submit your work through the Turnitin link set up in the Assessment folder on the
module’s Blackboard site. Please use your University identification number, not your
name, and ensure that the document is clearly marked in terms of your Scheme, the
module and the module leader. Number each page of the document submitted. It is
recommended that you place your identification number on each separate page of
Length: A word processed self reflective essay of 1,200 (+/- 10%) words (inclusive
of appendices, NOT inclusive of references).
Submission deadline: End of week 8